Life stage
Where you are, not what you drive. 18 archetypes in this category, each matched against real dealer inventory.
Sweet SixteenParent-approved, insurance-survivable, already has one mystery dent.301,932 cars
Broke Grad StudentRuns. Mostly. The check engine light is decorative.169,244 cars
Soccer MomSliding doors, snack architecture, and a trunk that has seen things.184,640 cars
Midlife CrisisTwo seats, loud pipes, a brand-new interest in track days.52,235 cars
Cool AuntShows up with candy, leaves before bedtime, car is an actual color.130,672 cars
SnowbirdGarage-kept, 4,000 miles a year, driven exclusively to brunch.105,204 cars
Night ShiftReliable at 3am, defrosts fast, parks under one specific light.692,159 cars
Dog ParentBack seat is a dog bed. Front seat is also a dog bed.388,295 cars
Dad Who GrillsTows the boat, hauls the mulch, wears the same hat every weekend.437,221 cars
KarenSpotless mid-size SUV, engine running in the fire lane while she asks for the manager.217,006 cars
Church VanFifteen seats, one sticky door, and a faded decal from a 2009 mission trip.5,183 cars
BasicWhite, spotless, and a very good chance it is a Jeep with a name.250,879 cars
Family TrucksterThree rows, eight seats, a full-size body-on-frame answer to a minivan question.98,249 cars
Grandpa SpecBeige over beige, driven to church and the pharmacy and nowhere else.1,459 cars
Passenger PrincessTwo seats that matter, and only one of them ever has to steer.34,511 cars
Boring CrossoverThe car you buy once you have stopped having opinions about cars.448,735 cars
Crumb LayerSliding doors, six figures on the clock, and a fossil record in the second row.21,616 cars
First BabyBought three weeks before the due date. The back seat has never been sat in.91,702 cars